IBM’s Iconic Identity Gets A Spinoff–With Help From A Lost Eames Sketch

“It seemed like they were talking to us. It was a link from the past to the future.”
IBM’s creative and design division, iX, launched publicly in 1996 to support IBM’s work on the computer systems for the Atlanta Olympics. Since then, it’s grown into the largest digital agency in the world, with more than 40 design studios in IBM’s various offices and clients that include Nestle, Unilever, Audi, and General Motors. This year, IBM iX rolled out a new identity that reflects its prominence in the advertising industry while still paying homage to the IT giant’s rich design legacy.Read Full Story

“It seemed like they were talking to us. It was a link from the past to the future.”
IBM’s creative and design division, iX, launched publicly in 1996 to support IBM’s work on the computer systems for the Atlanta Olympics. Since then, it’s grown into the largest digital agency in the world, with more than 40 design studios in IBM’s various offices and clients that include Nestle, Unilever, Audi, and General Motors. This year, IBM iX rolled out a new identity that reflects its prominence in the advertising industry while still paying homage to the IT giant’s rich design legacy.Read Full Story

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